Marketing strategies to attract buyers in times of financial crisis Essay

Marketing strategies to attract buyers in times of financial crisis - Essay Example The aim of this paper is to find out how companies in different parts of the world have responded to the global financial crisis in terms of changing their marketing strategies to address the changed needs and preferences of the customers during the financial crisis. Questions that are answered in this paper include; what are the patterns of change in the needs and preferences of the customers during the financial crisis? What are the principles of successful marketing during the times of financial crisis? What should be the companies’ focus during financial crisis to sustain their business and profitability despite the economic pressure? A lot of research has been recently made to study the effects of the recent global financial crisis on the companies as well as the consumers. During any financial crisis, consumers generally become worried about their future psychologically whether or not they have experienced the physical effects of the financial crisis in terms of lack or insufficiency of money themselves. This causes the consumers to become very much concerned about proper use of their money. The preferences of consumers change from luxuries to basic necessities, and they become very critical about the quality of products they purchase. This has many implications on the companies because they need to redesign their marketing strategies to address the changed needs and preferences of the consumers. Findings of this research and the topic of this term paper is of huge significance to the companies that are doing business in the contemporary age when the economy is recovering from the effects of the recent global financial crisis. Also, companies can benefit from these findings in the future during any possible financial crisis. Answers to the aforementioned questions have been found from a review of literature based on the findings of latest researches made to study the effect of the recent global financial crisis on the consumers’ behavior and the market strategies of the companies. 2. Current Research on the Topic 2.1 Effect of Financial Crisis on the Customers’ Behavior and Companies Market Strategies in Romania (Nistorescu and Puiu) conducted a qualitative study to study the way marketing strategies were adapted by the Romanian retailers to the changed buying behavior of the consumers during the global financial crisis. To accomplish this, (Nistorescu and Puiu) collected the empirical data from two companies, namely Carrefour and Real Hypermarket that belong to the Romanian retail sector. The researchers collected the primary data from the information shared on their websites, articles, as well as their annual reports. (Nistorescu and Puiu) observed the implementation of similar changes in the needs and preferences of their consumers during the crisis. Accordingly, both companies adopted similar marketing strategies during the financial crisis e.g. both used loyalty programs and in-store commercial to strengthe n their contact with their respective customers. 2.2 Effect of Financial Crisis on the Customers’ Behavior and Companies Market Strategies in Turkey (Koksal and Ozguk) conducted a quantitative research to examine the effect of financial crisis

What an education mean to me Essay Example | Topics and Well Written Essays - 1500 words

What an education mean to me - Essay Example Education for her is confined to the realm of the observable, quantifiable and rational. Education occurs in the classroom mostly, and occasionally in the field under controlled conditions. I know a man in my mother’s neighborhood that is constantly learning. He told me that education and learning for the sake of understanding is enough for him. He reads classical literature and philosophy as well as all of the latest books on political science and environmental concerns. His mind is filled with the words of some of the greatest scholars that have lived over the past 1500 years. He works at a neighborhood corner shop stocking shelves and running the cash register. When I asked him why he didn’t get a better job he replied that a more demanding job would interfere with his education, and that he valued knowledge over money. The superintendent that works in my apartment complex told me once that he never read anything he couldn’t apply to his job. If it was a manual on fixing a trash disposal or direction on installing new lighting fixtures, then the reading was worth his time. He said that he really didn’t see the need for any education beyond the obvious needs of his career. Formal study beyond his career was a waste of time because it couldn’t earn him any money. Read a novel for enjoyment or enlightenment? Never. He’d rather play poker. I list these examples of people I have in my life and their attitudes towards education to illustrate why I am so conflicted about education in many ways, specifically my education and how I should conduct it. I respect all of these people and see the good and bad in the choices they have made relative to their own education. Summarizing my feelings about education is difficult because of the disparate examples, but as I learn more about the world and the people in it, I can see one thing clearly. I can see that an individual’s approach to their education (whatever that may

Outer Banks, North Carolina Essay Example for Free

Outer Banks, North Carolina Essay Outer Banks is located in North Carolina. It is a narrow chain of barrier stretching 175 miles long. The area is frequented by high winds and storms. It is basically made up of sand dunes. Sand dunes are formed due to the prevailing winds. The winds come from opposite direction, northeast and southwest. Because of the natural occurrence, sand dunes were formed. The tallest active sand dune in Outer Banks is Jockeys Ridge. Some interesting features about the Outer Banks is that it housed the talled lighthouse. It also has the tallest san dune, Jockeys Ridge. Duck Beach is named one of the top beaches in America. Animals especially birds and horses are actively seen the area. Outer Banks 3 Outer Banks, North Carolina Outer Banks in North Carolina is a narrow chain of barrier islands. It is one mile wide or 1. 6 km. It stretches more than 175 miles along the coast. Main islands are Bodie, Roanoke, Hatteras, Ocracoke, Portsmounth and Core Banks. The area is prone to severe storms and high winds (Outer Banks, 2007). Outer Banks natural processes evolved from a predetermined conditions. Outer Banks can be well describe by its sand dunes. Migration of sand dunes is an important process on the Outer Banks. It is basically formed by two prevailing winds, northeast and southwest. Due to the different directions of the wind, volume of sand build up. With its sand dunes, Nags Head Woods were developed. It was inherited from what used to be sand dune and swale or a depression found between dunes and beach ridges more than 100,000 years ago. In some areas, the swales were internally drained and now contain freshwater ponds (Frankenberg Tormey, 2000). The Jockey Ridge is the most tallest active sand dune in Outer Banks. The sand is mostly quartz rock which comes from the mountains million of years ago (Ecology, 2006). Some very interesting features can be provided by the Outer Banks (Interesting Facts about the Outer Banks, 2006) ? Wild Ponies, descendants of Spanish Mustangs, still travel the coast. As per record, they run wild North Carolina since 1523 until present time. Tallest lighthouse in America, Cape Hatteras Lighthouse is located in Outer Banks. It Outer Banks 4 is 198 feet tall. It has 257 steps. Beacon light can be seen as far as 20 miles out the to sea. ? Duck Beach is one of the Top Beaches in America. This was named because of the number of waterfowls that flocked during migration. ? Jockeys Ridge is the largest active sand dune in East Coast. Outer Banks 4 References Frankenberg, Dirk Tormey, Blair. (2000). The Northern Outer Banks. Carolina Environmental Diversity Explorations pp. 3. Retrieved January 22, 2008 from http://www. learnnc. org/lp/editions/cede_nobx/3 Infoplease. (2005). Outer Banks. Retrieved January 22, 2008, from http://www. infoplease. com/ce6/us/A0921656. html Jockeys Ridge Sate Park. (2006). Ecology. Retrieved January 22, 2008 from http://www. jockeysridgestatepark. com/ecology. html Outer Banks Vacation Guide. (2006). Interesting Facts About the Outer Banks. Retrieved January 22, 2008 from http://www. visitob. com/outer_banks/trip/facts. htm

Housing and Urban Development: Family Homelessness Essay -- Homeless

Introduction Families now comprise a major segment of the homeless population. According to the Department of Housing and Urban Development’s 2013 Annual Homeless Assessment Report, 222,197 people in families were homeless on a single night in 2013, accounting for 36 percent of all homeless people counted. This condition has been considered as a problem in this country. However, from social constructionist perspective, it is socially constructed by members in its society rather than an objective condition. This paper provides the process of family homelessness problem being socially constructed since the 1970s and discusses how policy solutions was framed throughout the process. Social Construction of Family Homelessness Hidden Stage. Homelessness in the United States has always existed, without interruption. Assistance to homeless population was provided along with assistance offered low-income people before the 20th century, almost entirely delivered by charity and faith-based organizations (Leginski, 2007). However, homelessness did not come to the public’s attention as a national issue until the 1970s and 1980s because to be homeless meant primarily living without the social relations—spouses, parents, or children—before the 1970s (Bagalman et al, 2013). Specifically, the condition of homelessness was slept at night in the cheap accommodations available on skid rows rather than sleeping in public places that people did not have to see them (Rochefort, & Cobb, 1992; Rossi, 1994). On the other hand, researches conducted during the 1950s and 1960s on homelessness issue contain no mention of homeless families. Bagalman et al. (2013) point out that it was because social researchers defined the homeless as â€Å"familyless† ... ...hensive, integrated, and long-term solution (Rochefort & Cobb, 1992) that was also interpreted in the policy product—Stewart B. McKinney Homeless Assistance Act of 1987. Works Cited Cronley, C. (2010). Unraveling the social construction of homelessness. Journal of Human Behavior in the Social Environment, 20(2), 319-333. Gulati, P. (1992). Ideology. Public Policy and Homeless Families. J. Soc. & Soc. Welfare, 19, 113. Rochefort, D. A., & Cobb, R. W. (1992). Framing and claiming the homelessness problem. New England Journal of Public Policy, 8(1), 5. Rog, D. J., & Buckner, J. C. (2007, September). 5-homeless families and children. In Toward Understanding Homelessness: The 2007 National Symposium (Vol. 4). Shinn, M. B., Rog, D. R., & Culhane, D. P. (2005). Family homelessness: Background research findings and policy options. Departmental Papers (SPP).

American History Essay

United States realized they could not fight both Japan and Germany at once. Thus it was decided to concentrate the bulk of their efforts on fighting Hitler in Europe, while maintaining a defensive position in the Pacific until Hitler was defeated. The American army’s first ground action was fighting alongside the British and Australian armies in North Africa, this was important ground as it gave access to the Suez Canal which was one of two crucial trade links that Britain relied on throughout the war, along with the Atlantic. By May 1943, the British 8th Army had expelled the Germans from North Africa and the Allies controlled this vital link until the end of the war. The American navy also played an active role in the Atlantic protecting the convoys bringing vital American war material to Britain. Americans lost 19,000 men during the Battle with the German, duing which. Over 70% of all bombs dropped on Germany occurred after this date. Germany was flattened, with the country physically and emotionally rumbled. On 30 April 1945, with Berlin completely overrun with Russian forces and his country in tatters, Adolf Hitler committed suicide. The war with Germany was over in 8 May 1945, following its unconditional surrender to the Allied forces. From a modest contribution in troops at the beginning of the campaign in Europe, by the end of the war approximately 66% of all allied divisions in Western Europe were American. The first years of the war against Japan was largely a defensive battle with the United States Navy attempting to prevent the Japanese Navy from asserting dominance of the Pacific region commitment to defeating Hitler in Europe. Initially, Japan won the majority of its battles . It defeated and created military bases in Guam, Thailand, Malaya, Hong Kong, Papua New Guinea, Indonesia and Burma. This was important for Japan, as it had only 10% of the homeland industrial production capacity of the United States. In June 1942, the United States Navy had broken the Japanese communication codes which allowed it to strategically position its ships in order to deliver a comprehensive defeat to the Japanese Navy. They began fighting towards China where they build an airbase suitable to commence bombing of mainland Japan with its B-29 Superfortress fleet.. During this period, they triggered what would become their most comprehensive victory in the entire war. The American Navy emerged victorious after at one point being stretched to almost breaking point with almost complete destruction of the Japanese Navy. The decision to use nuclear weapons to end the conflict has been one of the most controversial decisions of the war with supporters of the use of the bombs argue that an invasion would have cost enormous numbers of lives. The American forces poised for an invasion of the Japanese mainland, to force the Japanese into unconditional surrender. The first bomb was dropped on Hiroshima on August 6, 1945, unexpected by the Japanese. The second bomb was dropped on Nagasaki on August 9. On August 15, 1945, the Japanese surrendered unconditionally and the war was over, avoiding a bloody invasion. The United States emerged as one of the two dominant superpowers after World War II and on December 4, 1945, the U. S. began its participation in the United Nations (UN), which marked a turn away from the traditional isolationism of the U. S. and toward more international involvement. The post-war era in the United States marked the beginning of the Cold War, in which the United States and the Soviet Union attempted to expand their influence at the expense of the other. The resulted to a series of conflicts during this period including the Korean War and the tense nuclear showdown of the Cuban Missile Crisis. Within the United States, the Cold War prompted concerns about Communist influence, and also resulted in government efforts to encourage math and science toward efforts like the space race. John F. Kennedy in 1960 was elected President, and brought a new life and vigor to the atmosphere of the White House. During his time, the Cold War reached its height with the Cuban Missile Crisis in 1962. But was assassinated in Dallas, Texas, on November 22, 1963. At the same time, racism across the United States was increasingly challenged by the growing Civil Rights movement and African American leaders such as Martin Luther King, Jr. In the 1960s, Jim Crow laws that legalized racial segregation between Whites and Blacks came to an end. United States entered the Vietnam War, under President Lyndon Johnson’s and in the early 1970s, Johnson’s successor, President Richard Nixon. The war had cost the lives of 58,000 American troops and millions of Vietnamese. When Mikhail Gorbachev came to power in Moscow, many conservative Republicans were dubious of the friendship between him and Reagan. He tried to save Communism in Russia first by ending the expensive arms race with America. Communism finally collapsed in Russia in 1991, ending the US-Soviet Cold War After the fall of the Soviet Union, the United States emerged as the world’s sole superpower and continued to involve itself in military action overseas, including the 1991 Gulf War. After his election in 1992, President Bill Clinton oversaw the longest economic expansion in American history, a side effect of the digital revolution and new business opportunities. In 1993, Ramzi Yousef an Islamic terrorist, planted explosives in the underground of One World Trade Center killing six people and injuring thousands, in what would become the beginning of an age of terrorism. This was followed, by a terrorist bombing of the years later in 1995 in Oklahoma City that killed 168 people and injured over 800. Islamic terrorism, of the September 11, 2001 attacks in which Islamic extremists hijacked four transcontinental airliners and intentionally crashed two of them into the twin towers at the World Trade Center and one into the Pentagon. The passengers on the fourth plane, United Airlines Flight 93, revolted causing the plane to crash into a field in Somerset County, PA. Evidence suggested that a terrorist group, al-Qaeda was responsible for the attacks. Other calamities have continued affecting like Hurricane Katrina that flooded parts of the city of New Orleans and heavily damaged other areas of the gulf coast. Rising oil prices in 2006 saw Americans become conscious of the nation’s extreme dependence on steady supplies of inexpensive petroleum for energy, with President Bush admitting a U. S. addiction to oil. This poses a serious economic disruption, should oil producing countries interrupt the flow, given the instability in the Middle East and other oil-producing regions of the world. Alternative energy sources, like ethanol to wind power and solar power, received more capital funding. Bibliography Bailey, Thomas A. , Cohen. Elizabeth and David M. Kennedy. 2006. The American Pageant: A History of the Republic (12th Ed). New York. John A. Garraty and Eric Foner. 1991. The Reader’s Companion to American History. Hodgson, Godfrey. United States History. London: Macmillan. Pauline Maier. 2003. Inventing America: A History of the States from 1865. Newyork.

The Timeless Truths of Homers Iliad - 1784 Words

James Hutchinson Ms. Spicer AP Literature 20 August 2010 Homers Timeless Truths Is Homers The Iliad relevant to todays society? Is this work a timeless parable depicting universal human truths transcending time and context or merely a superbly-crafted epic poem to be studied and admired for its stylistic brilliance? Has the text endured simply because of Homers dramatic verse or because of the timeless human truths it conveys? Was it written to persuade readers to question the moral implications and savagery of war or simply to provide provocative entertainment? These questions have been posed for centuries yet rarely have been sufficiently answered. However, an astute student of contemporary politics, media, and entertainment†¦show more content†¦The arrogant, manipulative gods pulling strings from their plush thrones on Mount Olympus bring to mind modern-day politicians. They can be seen as archetypes of todays detached bureaucrats. Zeus and his fellow gods dispassionately toy with mortals, watching with amusement as they cut one another down on the blood-soaked battlefield of windy Troy. Shamelessly, like merciless puppeteers, they create tension between the mortals for their own personal entertainment, with little regard for the inevitable mayhem and carnage that ensues. Indeed, the ten-year conflict at Troy is indirectly sparked by the vain goddess Aphrodites desire to be recognized as the â€Å"fairest† beauty among the goddesses, yet as soon as the fighting begins, she pleads neutrality. Similarly, Zeus himself shows little concern for the rampant slaughter among mortals taking place on his watch, even though initially he aids Achilles in his revenge against the Greeks. More than a few critics of the current wars in Iraq and Afghanistan have decried the dispassionate way in which U.S. â€Å"chickenhawk† non-combatants such as George Bush, Dick Cheney, and now Barack Obama have heartlessly made â€Å"strategic military decisions† from the safe environs of the White House that have had mortal consequenc es for U.S. troops on the front lines in Kabul and Baghdad. For many observers, the U.S. political elite bears more than slight resemblance to the gods ofShow MoreRelatedSocrates And Achilles1466 Words   |  6 Pagesthis particular example does not highlight a similarity between Socrates and Achilles, it is extremely effective in arguing Socrates’ case to the jury. Socrates proved time and time again that his calling in life was to philosophize and pursue the truth. Even with the threat of death looming above him, Socrates refused to falter in his conviction that knowledge and learning should be held in highest esteem. In one fell swoop, Socrates both implies that the jury should recognize his intellectual teachingsRead More Sport, Education, and the Meaning of Victory Essay examples3416 Words   |  14 Pageswin fair and square sometimes see the moral victory and the lions share of admiration awarded to a losing competitor. Our conception of a winner runs much deeper than the ability to fulfill the analytic definition of victory in sport. In Homers Iliad (XXIII, 823-880), there is an account of a foot race at Patroclus funeral games in which the goddess Athena chooses her favorite Odysseus as the winner of the race and ensures his victory by having his younger opponent Ajax slip and fall in someRead MoreEssay on The Odyssey21353 Words   |  86 Pageswife of Menelaus and the cause of the Trojan War. Helens portrayal is more striking than that of Menelaus. She is back with Menelaus at Sparta, happy and at peace, having learned from her sufferings. The tenderness which she possesses in The Iliad is turned to new purposes here in The Odyssey. Antinous - the most vociferous and proud of the suitors. He plots Telemachus death and often leads the suitors in their mistreatment of Odysseus and his household. Eurymachus - another outspoken

Essay Differences Between Walt Whitman and Emily Dickinson

Differences Between Walt Whitman and Emily Dickinson Walt Whitman and Emily Dickinsons works have numerous differences. Compared to Dickinsons short and seemingly simple poems, Whitmans are long and often complex. Both pioneered their own unique style of writing. Walt Whitman and Emily Dickinson both have been hailed as original and unique artists. They each have distinctive voices that many have attempted to replicate and have been unable to do so. Whitman wrote in epic like proportions; he developed his own rhythmic structure, creating complex lines and stanzas. Whitmans style of free verse become synonymous with his name and works, and helped distinguish him as a great American poet. By using free verse poetry, Whitman tore down†¦show more content†¦When the skipper cannot bear the tragic scene no more, and decides to save all the stricken passengers, Whitman uses a Biblical allusion to add a deeper meaning to the skippers heroic act. How he followd them and tackd with them three days and would not give it up, how he saved the drifting company at last (Whitman 1). The skippers strife to save the drifting passengers for three days is an allusion to the death and resurrection of Jesus Christ. In the Bible, Jesus dies to save mankind from sin, and resurrects three days later. Whitman uses this Biblical allusion to bring the skipper up to the level of Jesus Christ, making the two saviors equal. As the skipper looks onward at the faces of the survivors, Whitman applies imagery to describe the passengers. How the silent old-faced infants and the lifted sick, and the sharp-lippd unshaved men (Whitman 1). The passengers that survive the ship wreck are no longer the same people that stepped foot on that ship. The image of old babies doesnt describe their age, but their sense of maturity, even though babies cannot be mature. Likewise, the image of the sharp-lippd unshaved men doesnt describe their lips and hair, but their burden of being unable to save their own families from the storm, even though that is the duty of a father. At first, it may seem as if the skipper is the sole hero in the poem, but that is not the case. Through Song of Myself, WhitmanShow MoreRelatedDeath, a Theme in Emily Dickinson and Walt Whitman  ´s Poetry1145 Words   |  5 PagesWalt Whitman and Emily Dickinson’s poetry is very different; however death seems to be a familiar topic amongst both poets. Opposites attract, and you could say the same for Whitman and Dickinson because though they have different writing styles both repeatedly write about death. Once more, although both Whitman and Dickinson have many different feelings about death, they also share many similar feelings about it as well. Although Walt Whitmans poetry is rather long and quite simple and Emily DickinsonsRead MoreEmily Dickinson and Walt Whitman: Dissimilar Poets Establish Unique Writing Style1682 Words   |  7 PagesEmily Dickinson and Walt Whitman both were American poets who lived in the 19th century who strayed from the traditional style of writing poetry and formed their own individual style of writing which became the unique American style of poetry. Their lifestyles and writing styles were extremely different, as they shared litt le in common. The dissimilarities in these two poets are in the way they composed their poems and possibly in the content of the poems. Whitman established a unique style inRead More Dickinson vs Whitman Essay611 Words   |  3 PagesDickinson vs Whitman Two Poets, Walt Whitman and Emily Dickinson are probably two of the most influential people in American poetry. They are regarded as the founders modern American poetry. Walt Whitman (1819-1892), for the time was breaking new ground with his diverse, energetic verse with regards to subject matter, form and style whether talking about overlooked objects in nature such as a single blade of grass or even our own hearing. Emily Dickinson (1830-1886) while living a life ofRead MoreEssay on Comparing Walt Whitman and Emily Dickinson719 Words   |  3 PagesComparing Walt Whitman and Emily Dickinson The lives of Walt Whitman and Emily Dickinson have many similarities and differences. Here, we will focus on the similarities in their lives in order to bring to attention a correlation between Whitmans poem I Saw in Louisiana a Live-oak Growing and Dickinsons poem # 1510. Both poets wrote during the time of Romanticism, even though Whitman was Dickinsons senior by some eleven years. This however did not influence the way the writing stylesRead MoreAn Analysis Of Walt Whitman And Emily Dickinson1567 Words   |  7 Pageswith feathers that perches in the soul - and sings the tunes without the words - and never stops at all†? For starters, both are quotes from Walt Whitman and Emily Dickinson, who are considered to be the greatest American poets in history. Whitman, who was born in 1819, wrote many poems and essays heavily influenced by transcendentalist writers, and Dickinson, who was born in 1830, also wrote several poems influenced by them, but was considered more of a Ro mantic writer. Nonetheless, their poems introducedRead MoreAn Inexplicable Nature of the American Identity Essay1242 Words   |  5 Pagesthe American identity means. Even when authors such as Walt Whitman, Ralph Waldo Emerson and Emily Dickinson navigate the American identity, their ideas, although similar in many respects, offer various nuances and perspectives on the topic. By investigating the various idiosyncrasies of their language and the focus each emphasizes, the complexities of the American identity can truly be highlighted. In the case of linear movement, Whitman brings forth a distinct perspective of time as he disregardsRead MoreTranscendentalism, A Powerful Intellectual And Philosophical Movement1781 Words   |  8 Pagesintellectuals such as Frederick Douglass, Walt Whitman, and Emily Dickinson have adopted Emerson’s views on individuality and have expressed these ideals through their work. The spirit of individuality and self-reliance, key principles of Transcendentalism, are noted in Frederick Douglass’ Narrative of the Life of Frederick Douglass, Walt Whitman’s poem â€Å"Song of Myself† and Emily Dickinson’s poem â€Å"Nature (790).† Through their literary work, Douglass, Whitman, and Dickinson share commonalities and differingRead MoreThe Value Of Literature Courses1428 Words   |  6 Pagesfor adults to understand how to analyze and criticize longer works of any nature. It is important they build the ability to hold the attention and focus for this t ype of work as they will likely see it in the future. What - if any - differences do you notice between American literature and literature from other parts of the world? (This question is based on your observations. A stronger argument can be made if you write in third person.) Literature from around the world is different and reflectsRead MoreTranscendentalist Writers : The Transcendentalist Movement Essay1092 Words   |  5 Pagestranscendentalist movement began, between 1820 and 1830, it was a retaliation against the modern concepts of religion and society that was prominent in the eastern region of the United States at the time. Writers Ralph Waldo Emerson and Henry David Thoreau are the most well-known among transcendentalist writers, possibly because they served as an inspiration to many other writers. Together these transcendentalist writers, including Walt Whitman, Emily Dickinson, and many others, joined the movementRead MoreAnalysis of Poem 305 by Emily Dickinson1175 Words   |  5 Pages305 Reasons to Love Emily Dickinson Poem #305 The difference between Despair And Fear—is like the One Between the instant of a Wreck And when the Wreck has been— The Mind is smooth—no Motion— Contented as the Eye Upon the Forehead of a Bust— That knows—it cannot see— Dickinsons poetic accomplishment was recognized during her time, but never has she been more acclaimed than she is toady. Readers immediately discovered a poet of immense depth and stylistic complexity whose work