Management Term Paper Example | Topics and Well Written Essays - 1000 words

Management - Term Paper Example Instead, there are Introduction & Thesis Statement Background information Starbucks Corporation is a US global coffee business and coffeehouse chain which is based in Seattle, Washington. Presently, Starbucks enjoys the status of the world’s largest coffeehouse company, having 20,891 stores in 62 countries. 65% of these stores are in the United States, while the rest are distributed in Canada [1,324 stores], Japan [851 stores], China [806 stores], the United Kingdom [556 stores], South Korea [377 stores], Mexico [291 stores], Taiwan [206 stores], Germany [167 stores], Thailand [171 stores], and Turkey [179 stores]. All Starbucks stores serve hot and cold beverages, whole-bean coffee, snacks, full-leaf teas, micro-ground instant coffee and pastries. There are Starbucks stores which also deal in food items, hot and cold sandwiches and even in crockery [particularly, mugs and tumblers]. There are also other Starbucks stores which under the program dubbed Starbucks Evenings provide a variety of wines, beers and appetizers after 4:30 PM. Starbucks store s, through its Hear Music brand and Starbucks Entertainment division also sells music, film and books. Other Starbucks stores also sell coffee and ice-cream and deal in grocery stores. Additionally, a greater part of Starbucks stores deal in seasonal products, or products which may be specific to the location of a given product. Thesis or Main Idea of the Case Study... arbucks Corporation was already operating six stores in Seattle, just after embarking on the sale of espresso coffee which was not so popular at the time. By 1989, Starbucks was operating 46 stores across the Midwest and Northwest and was also roasting 2,000,000 pounds of coffee. The next decade was also evident of Starbucks Corporation’s growth. In June 1992, Starbucks was already running 140 outlets and had a large pool of revenue amounting to 73.5 million US dollars. By 1992, the company had a rise in its share price by 70%. By 2013, Starbucks Corporation had developed an in-store purchases mobile phone application to pave way for greater online interaction with clients. Research studies also show that at least 27,000 clients had engaged with Starbucks Corporation and made purchases worth 180,000 US dollars, since Starbucks began using online sales. Despite the gains which Starbucks Corporation has made to facilitate increase the volume of its sales and to penetrate differe nt and newer markets, it is a fact that there are several challenges which the company has to deal with. This is especially the case when it is considered that the supply chain demand for Starbucks Corporation has to contend with a myriad of issues such as competition from other competitors, impenetrable regions and markets and a market that is drifting away from the love of coffee and tea beverages [which are Starbucks Corporation’s main products]. To underscore the magnitude of the problem which accosts Starbucks Corporation’s supply chain demand, it is important to appreciate underlying ethical and diversity issues. Among many ethical issues, it is quite a dilemma that Starbucks Corporation should seek to circumvent health concerns that are always associated with the consumption of

Assignment Essay Example | Topics and Well Written Essays - 250 words - 67

Assignment - Essay Example I intend to have all the written information written in simple English. Sponsors only help when they are aware of the obstacles. I will inform all the sponsors of the problems that I may encounter while trying to market the application to other students from other universities. Anticipated surprises may lead to increase in costs for a project and time delays.5 I have informed the project’s sponsors that there of an increase in costs because of anticipated costs of system maintenance and marketing costs of making leaflets that capture all the information regarding the benefits of using the application. Micromanagement is not health for any business or project.6 Creating an effective relationship between sponsors and managers warrants trust. To avoid issues of trust for this project I have provided the sponsors with all the schedules. The sponsors are active and I trust that they will do their part. Bertsche, Racheal. "Seven steps to strengthen your bond with your sponsor." Project Management Institute. Web. 22 Sep 2014.

Brand Management and Research Coursework Example | Topics and Well Written Essays - 1750 words

Brand Management and Research - Coursework Example However, brand image becomes important both in the context of the marketer and the consumer (Holt, 2002) In the case of the laptop brands like Apple, HP and Acer, the brands are influential and potentially capable of shaping up the market trends. An evaluative approach would analyse the laptop brands not only on the basis of product quality but also on the basis of the very brand image. Apple is perhaps a very strong brand in the world of laptop market. It is an innovative and capable market leader. The brand image of Apple is based on a lot of anticipation from the customers. The Apple brand actually raises expectations. Apple has been such a strong brand that the corporation ventured to make the year 2003 the year of laptops. This was stated by Steve Jobs, Apple’s CEO, in his speech at the Macworld conference, San Francisco. Aptly, the brand image of Apple inspires â€Å"technolust† and creates a stir in the market with every new release in the array of its quality pr oducts (Albritton, 2003). From the perspective of critical reflection, evaluating the laptop brand from the customer’s point of view is worthy. Apple laptops would smoothly connect on the go. The Apple laptop is compact and elegantly designed. Using it in a meeting or conference is likely to create a good impression. It has a large Multi-Touch glass trackpad on its aluminium body. The built-in iSight video camera is a technological beauty (Reinhold, 2009). Moreover, customer experience tells that it has a large display and respectable battery life (Allbritton, 2003). Overall, the brand image of Apple is innovative and adventurous. HP, on the other hand, is a brand that has an influential image as an organisation. It has a worldwide presence and a strong customer relationship management system. HP offers great after-sales support as a strong and powerful organisation. The brand has top level support and formidable investment of resources. As a laptop brand, it is backed with a mechanism of design and redesign which is apt to adjust in the rapidly changing laptop markets. The group dynamics at HP are productive and help it to survive as an organisation in fierce competition (Zell, 1997). The brand image of HP is rather dependable and the company is always ready to assist its customers. It can be rightly called an international giant in the world of information technology. With a wide range of other electronic products, HP has a reliable brand image in the laptop markets too. The company has shown phenomenal growth throughout its history. It is relatively an older international brand that started its operations in the year 1938. The brand image of HP offers a blend of strong organisation, considerable business experience and competent customer support (Pham-Gia, 2009). Companies like BenQ and Acer are known for designing and making several ICT products for other companies. The brand image of Acer is thus not as impressive as that of Apple and HP. Still, Ac er is a known name in the laptop markets. It has established a respectable brand image and it is one of the largest brands of monitors and laptops in Europe (Martin, 2006). Acer, however, depends on low cost manufacturing bases to maintain the economy of its production lines. The company has outsourced many of its manufacturing processes to Eastern Asia. As a brand, it has to depend largely on the cost-effectiveness of its products (Yu, 2007). By means of relevant

American dream Essay Example | Topics and Well Written Essays - 2750 words

American dream - Essay Example Most people who were rendered jobless during recession had education levels of high schools and below. In fact, Georgetown University’s Center on Education (GUCE) had recently claimed that the employment trends for people with no college education were literally flat at the start of the recovery phase. This means that individuals who become jobless during the Great Recession were not in a position to get new jobs. The nature of job loss in the United States during recession was so uneven that it worsened the income inequality trends. In addition, it expanded the gap between wealthy class and the rest of the American population. In a recent statement by the Organization for Economic Cooperation and Development (OCED), they claimed that the income inequality structure in the United States was a threat to their long term socio-economic strength and development (David, 2012). OCED further argued that the education system in the country was not effective in assisting children to re alize their full potential. This was so because the government’s expenditure directed to less fortunate students was quite minimal. The question people are asking is whether American dream is alive or dead? Based on this brief overview, this paper will focus on defending the position on whether dream to achieve a better success from old to near generation is realizable. Based on this view, a thoughtful and critical evaluation will be done on the impacts of socio-economic trends that the country has experienced in the pasts, particularly, on the economic well being of individuals and families in the United States (David, 2012). 1.2 Is American Dream to improve individuals and families economic well being still alive? In answering the above question, the study will examine range of data that address issues of wage, quality of life and community well-being. However, data that were released from various economic sources showed that things are not at all well meaning that serious challenges are affecting realization of improved living standards from one generation to the next (Lawrence, Jared and Heidi, 2009). 1.3 Thesis Statement With regards to the brief overview, thesis statement for this paper is: â€Å"The American Dream of each generation doing better than the previous generation is DEAD. The faults of capitalism, over consumption, adverse economic trends and government policies have contributed to the demise of the dream. The social contract between generations has been broken.† 1.3.1 Supporting the thesis Most data shows that the last decade was practically a lost decade. This is because there was widening of the gap of inequalities in wage and income among American households. Similarly, data shows over 25 year period of wage stagnation and slow growth rate in income that was experienced prior to the lost decade. In fact, the increasing inequalities on wealth, income and wage supported growth among the top class generations (Lawrence, Jared a nd Heidi, 2009). Research showed that these trends were partly fueled by policy response initiated by the federal government that was either wrong, absent or inadequate to address the real problem. 2.0 Defining Well Being No consensus has being reached on how â€Å"well being† concept can be defined. However, National Account of Well being (2009) defined it as â€Å"a dynamic process that gives people sense of how their lives are going, through the

Genesis Essay Example | Topics and Well Written Essays - 750 words

Genesis - Essay Example First, man was made in the image of God as a proof that God has the ability to make decisions. This characteristic can also be seen in humans, as they have the ability to make decisions. This is an exceptional characteristic that is evident in humans. On one hand, humans have the freewill to make decisions, without any obligation from other animals. However, all the other creatures on the earth surface do not have such characteristics, as they are bound by nature. Similarly, creation of man in the image of God enhances the creativity of the Supreme Being. Humans have the ability to be creative in a number of aspects. Apparently, this aspect gave humans control over other creatures on the surface of the earth, since they lack such a character. In addition to this, humans have the mental and social capability, which is enhanced through speech. When looking at the book of Genesis, God communicated through speech. Since the word of God was immensely powerful, all the creation was made th rough spoken words. Ultimately, God gave man the ability to speak. This shows common characteristics in man and God. Making man in the image of God redeems human beings from the animal world. According to the story of creation, God is in ultimate control of all creation2. He has control over all activities, animals, plants and any other creation. However, after creating man in his image, God gave man control over the other creatures on the earth’s surface3. In essence, man was instated as the supreme control over all the creation on earth. This shows that God gave man the power to take care of all the creation, which is in resemblance of His character. Man was created in the image of God, which denotes the righteousness and innocence of God. As a fact, God is holy and supreme being with a moral compass. Initially, Adam was created as â€Å"very

How do events become media events Essay Example | Topics and Well Written Essays - 1250 words

How do events become media events - Essay Example ial networking platforms and media’ then they could probably cite a strong point of view by attributing the man who killed his wife because of her internet addiction. Then the more the media would cover this event, allowing many people to provide their stands, the said story then starts to become a great media event, as there would be many people involved by taking the event right to their heart, making them fully involved. This is the same trend we might probably observed from the September 11 USA terrorism attack. If there would be no television or other media from the other side of the world and USA’s adjacent countries, it would take time to hear about what was happening that time to the world’s twin towers in New York. After the attack, it would most probably took time to keeping popular number of people about the news report. Publicity would be too slow that many people would miss the opportunity to take the event right to their heart. However, since the wi de coverage of media continues to lead us people and becoming integrated with our life at present, the September 11 attack remained a remarkable history that today’s generation could impart to the future. Media therefore have become powerful agents of publicity, allowing great news event to become great media event. Right after the September 11 attack, there were various news reported associated with the event. For couple of months, local and internatianal news reports from various parts of the world were primary important headlines, and many opinions, stands, symphaties or reactions begun to flinch from the audience, making the event a great media event, just like what happened to Princess Diana’s funeral and Prince Charles and Kate’s matrimonial ceremony. The flu virus and its associated... The "How do events become media events?" essay describes the influence of media on our perception of some life events. Why some of them would no longer create remarkable impact or special response? The flu virus and its associated detrimental impacts on the human health was once become a media event as people discovered that SARS for instance could potentially wipe out the human race. Everyday, the media would cover the progress of mortality rate and the probable place affected by the pandemic. Via broadcasters, people were informed about the said news event, allowing everyone to stop for a while from doing their daily routines, and focus on understanding the right thing to do in order not to contract the disease. The news event about SARS progressed to becoming a great media event, as people paid considerable amount of time concerning the event. However, the entire piece of this could be attributed to the level of publicity that the media were able to impart with the consuming publi c. It is therefore clear that media publicity is a common activity normally associated with media events. Media events operate as public arenas where people find themselves engaged in the political debates and political actions that are responsible for shaping the world around them. This could potentially be illustrated through the US presidential election. The Democrats and Republicans have various and conflicting ideologies which they used to defend their stands and ultimate perspectives on certain political, social, and economic issues.

Is Competition Good Essay Example | Topics and Well Written Essays - 1250 words

Is Competition Good - Essay Example In any case to adequately support competition, authorities must comprehend when competition itself is the issues reason, not its cure. Market competition, while hurting a few members, frequently profits public opinion. Anyhow does competition dependably profit public opinion? (Stucke, 2103) In business, competition prompts innovation. If youre the player in your field, it could be troublesome to progress. And in case youre working in a packed business, you wont succeed by doing what other a person does. Sound competition supports change which will recognize your organization from others through technology, item adjustments or by enhancing the client experience. (Forbes, 2014). Moreover, customer services are enhanced due to competition because as one of a few organizations offering a comparable item, an organization is compelled to vie for clients. Enhancing client administration enhances the chances of customer retention. (Forbes, 2014). Competition also shakes off complacency. In the event that an association is reliably attempting to advance and better itself, their workers will be urged to inspire themselves. (Forbes, 2014). Competition encourages an organization to concentrate on their core customer and target audiences. On the off chance that an organization is f ocusing on a particular geological area or demographic, market challengers sway them to better understand that setting. In doing in this way, they will have the capacity to better accommodate that target demographic/setting. (Forbes, 2014). Seeing what one’s rivals do well can show you things about one’s own business. Their practices may well furnish an organization with profitable knowledge into the state of the business sector, and help demonstrate to them; what works – and what does*3not. (Forbes, 2014) The Late Franklin D. Roosevelt once said: â€Å"Competition has been shown to be useful up to a certain point and no further, but